Hands-on development of insight tools
When we are researching people’s experiences we develop insight tools, to share and enrich the insights with stakeholders and users. For example, making an ‘experience flow’ that shows what is happening over time, the activities, as well as the subjective experiences of people. Often the first version is made by hand, based on research results. Then we get feedback on it and input from a diverse set of people involved. In most cases we develop a flow poster, which consolidates the knowledge gained and it illustrates the points where people’s experiences can be improved. The poster can be...
read moreCo-creating the World Food Center
FreeUp has been actively involved in the concept development for the World Food Center in the municipality of Ede in the Netherlands. The WFC is an initiative to create an ‘experience center’ with the aim to intensify the dialogue between the agri food sector and society, by showing how food is produced and by enabling visitors to experience this process – from farm to fork. At the WFC, the agri-food sector – together with the scientific community (Wageningen UR) and government agencies and public bodies – want to bridge the growing gap between people and the food they...
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