Signatures to start the realization of the World Food Center in Ede
On Tuesday, 29th of November, 8 pioneering organisations signed an agreement in Ede, to start the development and realization of the World Food Center Experience. From the FreeUp team, Sacha Kramer was present to be part of this important milestone moment. WFC is a project with a lot of potential, and also a lot of questions and a lot of dilemmas. It is quite a leap for these participants in the first phase; taking up the challenge to build a center that can help make the world of food and health less confusing and more inspiring and engaging. We are happy to be involved in this daring...
read morePublished: Smarter procurement in co-creation with market and experts
Last week we published the booklet with lessons learned from the project “The smart way towards sustainable municipal buildings” with the city of Eindhoven. Here, Marlies, Rikjan and Liesbeth celebrate in Rotterdam the first copy coming from the printer. Are you working in or for city government and facing a complex transition challenge? Do you need the knowledge and experience in the market, and other experts, to realize your ambitions? Then this booklet is for you. It shows ways in which you can shape cooperation with companies and innovators to co-create future proof and flexible system...
read moreSee our project examples
It has been a few months since the FreeUp website came live. It started with a minimal amount of content, describing only the team and a few lines of text for each service. Now, we have updated the website with project examples from the last few years. Look up project examples at the service pages: FreeUp Innovation FreeUp Insight FreeUp Co-creation These will give an impression of the value that FreeUp can provide, our flexibility and ability to take on challenging assignments. Always looking for opportunities to help shape new and meaningful contributions to society, through innovation,...
read moretest project example
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read moreHands-on development of insight tools
When we are researching people’s experiences we develop insight tools, to share and enrich the insights with stakeholders and users. For example, making an ‘experience flow’ that shows what is happening over time, the activities, as well as the subjective experiences of people. Often the first version is made by hand, based on research results. Then we get feedback on it and input from a diverse set of people involved. In most cases we develop a flow poster, which consolidates the knowledge gained and it illustrates the points where people’s experiences can be improved. The poster can be...
read moreCo-creating the World Food Center
FreeUp has been actively involved in the concept development for the World Food Center in the municipality of Ede in the Netherlands. The WFC is an initiative to create an ‘experience center’ with the aim to intensify the dialogue between the agri food sector and society, by showing how food is produced and by enabling visitors to experience this process – from farm to fork. At the WFC, the agri-food sector – together with the scientific community (Wageningen UR) and government agencies and public bodies – want to bridge the growing gap between people and the food they...
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